:root {
  --black: #0a0a0a;
  --black-2: #141414;
  --paper: #f1efe9;
  --paper-2: #e6e3da;
  --blue: #3157ff;
  --acid: #dfff3f;
  --orange: #ff4c24;
  --grey: #969696;
  --line-dark: rgba(255,255,255,.2);
  --line-light: rgba(10,10,10,.22);
  --page: min(100% - 5rem, 1540px);
  --ease: cubic-bezier(.22,.72,.18,1);
}

*,*::before,*::after{box-sizing:border-box}
html{scroll-behavior:smooth;background:var(--black)}
body{margin:0;min-width:320px;overflow-x:hidden;color:var(--paper);background:var(--black);font-family:"Helvetica Neue",Helvetica,Arial,sans-serif;font-size:16px;line-height:1.5;-webkit-font-smoothing:antialiased}
body.menu-open{overflow:hidden}
a{color:inherit;text-decoration:none}
button{font:inherit;color:inherit}
img,video{display:block;max-width:100%}
::selection{color:var(--black);background:var(--acid)}
.skip-link{position:fixed;z-index:999;top:1rem;left:1rem;padding:.8rem 1rem;color:var(--black);background:var(--acid);font-weight:700;transform:translateY(-150%);transition:transform .2s}
.skip-link:focus{transform:translateY(0)}

.site-header{position:fixed;z-index:100;top:0;left:0;width:100%;height:6.5rem;padding:0 max(2.5rem,calc((100vw - 1540px)/2));display:grid;grid-template-columns:1fr auto 1fr;align-items:center;border-bottom:1px solid transparent;mix-blend-mode:difference;color:white;transition:height .35s var(--ease),background .35s,border-color .35s}
.site-header.scrolled{height:5rem;background:rgba(10,10,10,.94);border-color:rgba(255,255,255,.2);mix-blend-mode:normal}
.site-header.menu-active{mix-blend-mode:normal;color:white}
.brand{display:inline-flex;align-items:center;gap:.75rem;justify-self:start;width:max-content}
.brand-monogram{font-size:1.65rem;font-weight:900;line-height:.8;letter-spacing:-.09em}
.brand-monogram sup{position:relative;top:-.85em;margin-left:.15rem;font-size:.4rem;letter-spacing:0}
.brand-name{padding-left:.7rem;border-left:1px solid currentColor;font-size:.67rem;font-weight:800;line-height:1.02;letter-spacing:.14em}
.desktop-nav{display:flex;align-items:center;gap:2.2rem}
.desktop-nav a{position:relative;font-size:.8rem;font-weight:700;letter-spacing:.04em}
.desktop-nav a::after{content:"";position:absolute;bottom:-.3rem;left:0;width:0;height:1px;background:currentColor;transition:width .3s var(--ease)}
.desktop-nav a:hover::after,.desktop-nav a:focus-visible::after{width:100%}
.header-cta{justify-self:end;padding:.8rem 0;border-bottom:1px solid currentColor;font-size:.8rem;font-weight:800;letter-spacing:.04em}
.header-cta span{display:inline-block;margin-left:1.5rem;transition:transform .25s}
.header-cta:hover span{transform:translate(.2rem,-.2rem)}
.menu-toggle,.mobile-menu{display:none}

.hero{position:relative;min-height:100svh;padding:9rem max(2.5rem,calc((100vw - 1540px)/2)) 2.5rem;display:flex;flex-direction:column;justify-content:space-between;overflow:hidden;background:var(--black)}
.hero::before{content:"DA";position:absolute;z-index:0;right:-.04em;bottom:-.2em;color:rgba(255,255,255,.025);font-size:min(45vw,48rem);font-weight:900;line-height:.7;letter-spacing:-.13em;pointer-events:none}
.hero-meta{position:relative;z-index:1;display:grid;grid-template-columns:1fr auto 1fr;gap:2rem;color:#aaa;font-size:.69rem;font-weight:700;letter-spacing:.11em}
.hero-meta span:nth-child(2){text-align:center}.hero-meta>span:last-child{text-align:right}
.hero h1{position:relative;z-index:2;margin:auto 0;padding:4.2rem 0 3.5rem;font-size:clamp(4.8rem,10.75vw,11.8rem);font-weight:900;line-height:.76;letter-spacing:-.087em;text-transform:uppercase}
.hero-row{display:flex;align-items:baseline;white-space:nowrap;overflow:hidden}
.hero-row i{display:inline-block;margin-right:.18em;font-family:Georgia,"Times New Roman",serif;font-size:.39em;font-weight:400;font-style:italic;letter-spacing:-.07em;text-transform:none}
.hero-row strong{display:inline-block;font:inherit;transform:translateY(110%);animation:heroRise .62s 0s var(--ease) forwards}
.hero-row-two{justify-content:flex-end}
.hero-row-two strong{color:transparent;-webkit-text-stroke:2px var(--paper);animation-delay:.1s}
.hero-row-one::after{content:"";position:absolute;z-index:-1;left:24%;top:21%;width:61%;height:30%;background:var(--blue);transform:scaleX(0);transform-origin:left;animation:heroBar .7s .5s var(--ease) forwards}
.hero-bottom{position:relative;z-index:2;padding-top:1.5rem;display:grid;grid-template-columns:1fr auto 1fr;align-items:end;gap:2rem;border-top:1px solid var(--line-dark)}
.hero-bottom>p{max-width:27rem;margin:0;color:#b8b8b8;font-size:1.08rem;line-height:1.4}
.hero-signal{display:grid;min-width:12rem}.hero-signal small{color:#767676;font-size:.68rem;font-weight:700;letter-spacing:.12em}.hero-signal strong{font-size:1.55rem;line-height:1.2;letter-spacing:-.04em}
.hero-signal strong.swap{animation:wordSwap .55s var(--ease)}
.circle-link{justify-self:end;width:5.2rem;aspect-ratio:1;padding:.85rem;display:flex;align-items:center;justify-content:space-between;border:1px solid #676767;border-radius:50%;font-size:.7rem;font-weight:700;line-height:1.05;text-transform:uppercase;transition:color .3s,border-color .3s,background .3s,transform .3s var(--ease)}
.circle-link b{font-size:1rem;font-weight:400}.circle-link:hover{color:var(--black);border-color:var(--acid);background:var(--acid);transform:rotate(-8deg)}
.hero-rule{position:absolute;z-index:1;left:0;top:0;width:4px;height:100%;background:#191919}.hero-rule i{display:block;width:100%;height:30%;background:var(--acid);animation:signalScan 4s ease-in-out infinite}

.ticker{overflow:hidden;color:var(--black);background:var(--acid);border-top:1px solid var(--black);border-bottom:1px solid var(--black)}
.ticker-track{width:max-content;padding:1rem 0;display:flex;align-items:center;gap:1.8rem;animation:tickerMove 26s linear infinite}
.ticker span{font-size:.82rem;font-weight:900;letter-spacing:.08em}.ticker i{font-size:.9rem;font-style:normal}

.light-section{color:var(--black);background:var(--paper)}
.section-index{display:flex;align-items:center;gap:1.4rem;font-size:.7rem;font-weight:800;letter-spacing:.12em}
.section-index span:first-child{width:2.8rem;color:var(--blue)}
.point-of-view{min-height:94vh;padding:clamp(6rem,9vw,10rem) max(2.5rem,calc((100vw - 1540px)/2)) 3rem;display:flex;flex-direction:column}
.pov-body{margin:auto 0;display:grid;grid-template-columns:1.55fr .45fr;align-items:end;gap:7rem}
.pov-body h2{max-width:12ch;margin:5rem 0;font-size:clamp(4rem,7.7vw,9rem);font-weight:800;line-height:.91;letter-spacing:-.075em}
h2 em{font-family:Georgia,"Times New Roman",serif;font-weight:400;font-style:italic;letter-spacing:-.055em}
.pov-copy{max-width:30rem;padding-bottom:5.8rem}.pov-copy p{margin:0 0 1.25rem;font-size:1.05rem;line-height:1.5}.pov-copy p:first-child{font-weight:800}
.manifesto-tags{padding-top:1.25rem;display:flex;justify-content:space-between;gap:2rem;border-top:1px solid var(--line-light);font-size:.67rem;font-weight:800;letter-spacing:.1em}

.selected-work{padding:clamp(7rem,10vw,11rem) max(2.5rem,calc((100vw - 1540px)/2));background:var(--black)}
.section-top{margin-bottom:5rem;display:grid;grid-template-columns:.6fr 1fr .45fr;align-items:end;gap:4rem}
.light-text .section-index span:first-child{color:var(--acid)}
.section-top h2{margin:0;font-size:clamp(4rem,7vw,8rem);font-weight:800;line-height:.86;letter-spacing:-.075em}.section-top h2 em{color:var(--acid)}
.section-top>p{max-width:18rem;margin:0 0 .5rem;color:#9b9b9b;font-size:1rem}
.project{position:relative}
.project-media{position:relative;height:min(72vw,56rem);min-height:36rem;display:block;overflow:hidden;background:#050505}
.project-media video{width:100%;height:100%;object-fit:cover;transform:none;transition:transform 1.2s var(--ease),filter .7s}
.project-media:hover video{transform:scale(1.03);filter:contrast(1.06)}
.video-shade{position:absolute;inset:0;background:linear-gradient(to top,rgba(0,0,0,.86),transparent 50%)}
.project-live{position:absolute;top:1.5rem;left:1.5rem;padding:.65rem .85rem;display:flex;align-items:center;gap:.55rem;color:white;background:rgba(0,0,0,.62);font-size:.68rem;font-weight:800;letter-spacing:.1em}.project-live i{width:.45rem;aspect-ratio:1;border-radius:50%;background:var(--acid);box-shadow:0 0 .8rem var(--acid)}
.project-overlay{position:absolute;right:2rem;bottom:2rem;left:2rem;display:flex;align-items:end;justify-content:space-between;gap:2rem;color:white}.project-overlay small,.project-caption small{font-size:.66rem;font-weight:800;letter-spacing:.11em}.project-overlay h3,.project-caption h3{margin:.35rem 0 0;font-size:clamp(3.8rem,7vw,8rem);line-height:.75;letter-spacing:-.075em}.project-overlay>span{font-size:.67rem;font-weight:700;letter-spacing:.08em}
.project-result{padding:2rem 0 5.5rem;display:grid;grid-template-columns:.72fr 1.28fr;gap:4rem}.project-result>p{max-width:27rem;margin:0;font-size:1.4rem;line-height:1.25;letter-spacing:-.025em}.project-result dl{margin:0;display:grid;grid-template-columns:repeat(3,1fr)}.project-result dl div{padding:0 1.4rem;border-left:1px solid var(--line-dark)}.project-result dt{color:#8a8a8a;font-size:.67rem;font-weight:800;letter-spacing:.08em;text-transform:uppercase}.project-result dd{margin:.55rem 0 0;font-size:clamp(2.4rem,4vw,4.9rem);font-weight:800;line-height:1;letter-spacing:-.07em}.project-result>small{grid-column:2;color:#737373;font-size:.69rem}
.project-pair{display:grid;grid-template-columns:1fr 1fr;gap:1.25rem}
.project-art{position:relative;height:min(57vw,47rem);min-height:38rem;padding:1.6rem;display:flex;flex-direction:column;justify-content:space-between;overflow:hidden;color:var(--black)}
.project-green .project-art{background:var(--acid)}.project-blue .project-art{color:white;background:var(--blue)}
.art-top,.art-bottom{position:relative;z-index:2;display:flex;align-items:center;justify-content:space-between;gap:1rem;font-size:.66rem;font-weight:900;letter-spacing:.09em}.art-bottom{justify-content:flex-start;gap:2rem}
.demand-map{position:relative;height:70%;margin:0 5%;display:grid;place-items:center;border:1px solid rgba(10,10,10,.42)}
.demand-map::before,.demand-map::after{content:"";position:absolute;background:rgba(10,10,10,.3)}.demand-map::before{left:50%;top:0;width:1px;height:100%}.demand-map::after{left:0;top:50%;width:100%;height:1px}
.demand-map b{position:relative;z-index:2;font-size:clamp(3rem,5vw,6.5rem);line-height:.77;letter-spacing:-.08em}.demand-map i{position:absolute;width:.75rem;aspect-ratio:1;border:2px solid var(--black);border-radius:50%;background:var(--acid);animation:ping 2.4s ease-in-out infinite}.demand-map i::after{content:"";position:absolute;inset:-.6rem;border:1px solid currentColor;border-radius:50%;opacity:.28}.demand-map i:nth-child(1){left:12%;top:21%}.demand-map i:nth-child(2){right:17%;top:13%;animation-delay:-.7s}.demand-map i:nth-child(3){left:23%;bottom:13%;animation-delay:-1.2s}.demand-map i:nth-child(4){right:10%;bottom:23%;animation-delay:-.35s}.demand-map i:nth-child(5){left:51%;top:17%;animation-delay:-1.7s}
.intent-lockup{position:relative;margin:auto 0}.intent-lockup small{display:block;margin-bottom:.6rem;font-size:.7rem;font-weight:900;letter-spacing:.12em}.intent-lockup strong{display:block;font-size:clamp(5rem,9vw,10rem);font-weight:900;line-height:.72;letter-spacing:-.095em}.intent-lockup i{position:absolute;right:2%;top:0;width:4.8rem;aspect-ratio:1;display:grid;place-items:center;border:1px solid white;border-radius:50%;font-size:1.5rem;font-style:normal}
.maximo-art::after{content:"";position:absolute;right:-24%;bottom:-36%;width:70%;aspect-ratio:1;border:1px solid rgba(255,255,255,.38);border-radius:50%;box-shadow:0 0 0 5rem rgba(255,255,255,.04),0 0 0 10rem rgba(255,255,255,.035),0 0 0 15rem rgba(255,255,255,.025)}
.project-caption{padding:1.5rem 0 5rem;display:flex;align-items:start;justify-content:space-between;gap:2rem}.project-caption h3{font-size:clamp(2.8rem,4.5vw,5.2rem);line-height:.8}.project-caption p{max-width:18rem;margin:0;color:#9a9a9a}

.proof{padding:clamp(7rem,10vw,11rem) max(2.5rem,calc((100vw - 1540px)/2))}
.proof-statement{margin:6rem 0 7rem;display:grid;grid-template-columns:.42fr 1.58fr;align-items:start;gap:4rem}.proof-statement>p{margin:.55rem 0 0;font-size:1.05rem;font-weight:800}.proof-statement h2{max-width:13ch;margin:0;font-size:clamp(3.8rem,6.7vw,7.8rem);font-weight:800;line-height:.9;letter-spacing:-.07em}.proof-statement h2 em:first-child{color:var(--blue)}
.proof-grid{display:grid;grid-template-columns:repeat(4,1fr);border-top:1px solid var(--line-light);border-left:1px solid var(--line-light)}.proof-grid article{min-height:22rem;padding:1.5rem;display:flex;flex-direction:column;border-right:1px solid var(--line-light);border-bottom:1px solid var(--line-light)}.proof-grid article>span{color:var(--blue);font-size:.7rem;font-weight:800}.proof-grid h3{margin:auto 0 1rem;font-size:1.75rem;line-height:1;letter-spacing:-.045em}.proof-grid p{margin:0;font-size:.92rem;line-height:1.45}

.approach{padding:clamp(7rem,10vw,11rem) max(2.5rem,calc((100vw - 1540px)/2));display:grid;grid-template-columns:.7fr 1.3fr;gap:clamp(5rem,10vw,12rem);background:var(--orange)}
.approach .section-index span:first-child{color:var(--black)}
.approach-intro{position:sticky;top:8rem;align-self:start}.approach-intro h2{margin:5rem 0 2rem;font-size:clamp(4rem,6.5vw,7.5rem);font-weight:900;line-height:.78;letter-spacing:-.08em}.approach-intro>p{max-width:30rem;margin:0;font-size:1.05rem;font-weight:550}
.approach-steps{margin:0;padding:0;list-style:none;border-top:1px solid var(--black)}.approach-steps li{padding:2.2rem 0;display:grid;grid-template-columns:3rem 1.1fr .9fr;gap:1.5rem;border-bottom:1px solid var(--black)}.approach-steps>li>span{font-size:.68rem;font-weight:900}.approach-steps small{font-size:.66rem;font-weight:900;letter-spacing:.1em}.approach-steps h3{margin:.7rem 0 0;font-size:clamp(1.7rem,2.5vw,2.8rem);line-height:.96;letter-spacing:-.05em}.approach-steps p{margin:1.45rem 0 0;font-size:.92rem;line-height:1.45}

.services{padding:clamp(7rem,10vw,11rem) max(2.5rem,calc((100vw - 1540px)/2))}
.services-head{margin-bottom:6rem;display:grid;grid-template-columns:.58fr 1.42fr;gap:4rem}.services-head h2{max-width:12ch;margin:0;font-size:clamp(4rem,7vw,8rem);font-weight:800;line-height:.88;letter-spacing:-.075em}.services-head h2 em{color:var(--blue)}
.service-list{border-top:1px solid var(--black)}.service-row{position:relative;min-height:9rem;padding:1.65rem 0;display:grid;grid-template-columns:.1fr .52fr .32fr .06fr;align-items:center;gap:2rem;border-bottom:1px solid var(--black);overflow:hidden;transition:color .35s,padding .35s var(--ease)}.service-row::before{content:"";position:absolute;z-index:0;inset:0;background:var(--acid);transform:translateY(102%);transition:transform .45s var(--ease)}.service-row>*{position:relative;z-index:1}.service-row>span{color:var(--blue);font-size:.7rem;font-weight:900}.service-row h3{margin:0;font-size:clamp(1.9rem,3vw,3.6rem);font-weight:700;line-height:1;letter-spacing:-.05em}.service-row p{max-width:26rem;margin:0;font-size:.9rem}.service-row>b{justify-self:end;font-size:1.4rem;font-weight:400;transition:transform .35s}.service-row:hover{padding-right:1rem;padding-left:1rem}.service-row:hover::before{transform:translateY(0)}.service-row:hover>b{transform:translate(.25rem,-.25rem)}

.belief{position:relative;min-height:92vh;padding:6rem max(2.5rem,calc((100vw - 1540px)/2));display:grid;place-items:center;overflow:hidden;color:white;background:var(--blue)}
.belief::before{content:"";position:absolute;left:50%;top:0;width:1px;height:100%;background:rgba(255,255,255,.22)}.belief::after{content:"";position:absolute;top:50%;left:0;width:100%;height:1px;background:rgba(255,255,255,.22)}
.belief-line{position:absolute;z-index:1;left:-1rem;top:50%;width:calc(100% + 2rem);overflow:hidden;transform:translateY(-50%) rotate(-6deg);background:var(--acid);color:var(--black)}.belief-line span{display:block;width:max-content;padding:.45rem 0;font-size:.72rem;font-weight:900;letter-spacing:.13em;animation:beliefTape 18s linear infinite}
.belief-content{position:relative;z-index:2;max-width:1100px;text-align:center}.belief-content small{font-size:.68rem;font-weight:900;letter-spacing:.14em}.belief-content h2{margin:2rem auto;font-size:clamp(3.8rem,7vw,8.4rem);font-weight:900;line-height:.84;letter-spacing:-.08em}.belief-content h2 em{color:var(--acid)}.belief-content p{max-width:40rem;margin:0 auto;font-size:1.05rem}

.contact{padding:clamp(7rem,10vw,11rem) max(2.5rem,calc((100vw - 1540px)/2)) 3rem}
.contact-main{margin:7rem 0 9rem}.contact-main>p{margin:0 0 2rem;font-size:1.05rem;font-weight:800}.contact-main h2{margin:0;font-size:clamp(4.8rem,10.5vw,12rem);font-weight:900;line-height:.72;letter-spacing:-.09em}.contact-main h2 em{color:var(--blue);font-family:inherit;font-weight:900;font-style:normal}.contact-button{width:100%;margin-top:5rem;padding:1.25rem 0;display:flex;align-items:center;justify-content:space-between;border-top:1px solid var(--black);border-bottom:1px solid var(--black);font-size:clamp(1.5rem,3vw,3rem);font-weight:700;letter-spacing:-.04em;transition:color .3s,padding .35s var(--ease),background .3s}.contact-button b{font-size:1.5rem;font-weight:400}.contact-button:hover{padding-right:1rem;padding-left:1rem;color:white;background:var(--blue)}
.contact-details{display:grid;grid-template-columns:repeat(3,1fr);gap:2rem;border-top:1px solid var(--line-light);padding-top:1.5rem}.contact-details>div{display:grid}.contact-details small{margin-bottom:.45rem;color:#6e6e6e;font-size:.67rem;font-weight:900;letter-spacing:.12em}.contact-details a,.contact-details span{font-size:.92rem;font-weight:700}

.site-footer{min-height:23rem;padding:3rem max(2.5rem,calc((100vw - 1540px)/2));display:grid;grid-template-columns:1fr auto;grid-template-rows:1fr auto;align-items:start;gap:3rem;color:white;background:var(--black)}.footer-brand{align-self:start}.site-footer>p{margin:0;text-align:right;color:#858585;font-size:.66rem;font-weight:800;line-height:1.5;letter-spacing:.1em}.site-footer>div{grid-column:1/-1;padding-top:1rem;display:flex;justify-content:space-between;border-top:1px solid var(--line-dark);color:#777;font-size:.68rem;font-weight:800;letter-spacing:.08em}.site-footer>div a{color:white}

.work-cursor{position:fixed;z-index:120;width:5.5rem;aspect-ratio:1;display:grid;place-items:center;border-radius:50%;pointer-events:none;color:var(--black);background:var(--acid);opacity:0;transform:translate(-50%,-50%) scale(.4);transition:opacity .2s,transform .25s var(--ease)}.work-cursor.visible{opacity:1;transform:translate(-50%,-50%) scale(1)}.work-cursor span{font-size:.68rem;font-weight:900;letter-spacing:.09em}
.motion .reveal{opacity:0;transform:translateY(2.5rem);transition:opacity .85s var(--ease),transform .85s var(--ease)}.motion .reveal.visible{opacity:1;transform:translateY(0)}
.reveal-words{opacity:1}
.motion .reveal-words .word{display:inline-block;overflow:hidden;vertical-align:bottom}.motion .reveal-words .word i{display:inline-block;font:inherit;transform:translateY(110%);transition:transform .8s var(--ease)}.motion .reveal-words.visible .word i{transform:translateY(0)}

@keyframes heroRise{to{transform:translateY(0)}}
@keyframes heroBar{to{transform:scaleX(1)}}
@keyframes signalScan{0%{transform:translateY(-110%)}50%,100%{transform:translateY(340%)}}
@keyframes wordSwap{0%{opacity:0;transform:translateY(.5rem)}100%{opacity:1;transform:translateY(0)}}
@keyframes tickerMove{to{transform:translateX(-50%)}}
@keyframes ping{50%{transform:scale(1.7);opacity:.48}}
@keyframes beliefTape{to{transform:translateX(-35%)}}

@media (max-width:1100px){
  :root{--page:min(100% - 3rem,1540px)}
  .site-header,.hero,.selected-work,.point-of-view,.proof,.approach,.services,.contact,.site-footer,.belief{padding-right:1.5rem;padding-left:1.5rem}
  .site-header{grid-template-columns:1fr auto}.desktop-nav,.header-cta{display:none}.menu-toggle{position:relative;z-index:102;justify-self:end;padding:.65rem 0;display:flex;align-items:center;gap:.65rem;border:0;background:transparent;font-size:.75rem;font-weight:800;text-transform:uppercase}.menu-toggle i{display:block;width:1.1rem;height:1px;background:currentColor;transition:transform .3s}.menu-toggle i:last-child{position:absolute;right:0;transform:translateY(.25rem)}.menu-toggle[aria-expanded="true"] i{transform:rotate(45deg)}.menu-toggle[aria-expanded="true"] i:last-child{transform:rotate(-45deg)}
  .mobile-menu{position:fixed;z-index:101;inset:0;padding:8rem 1.5rem 2rem;display:flex;flex-direction:column;justify-content:space-between;color:var(--paper);background:var(--blue);transform:translateY(-105%);transition:transform .55s var(--ease)}.mobile-menu.open{transform:translateY(0)}.mobile-menu nav{display:grid}.mobile-menu nav a{padding:.65rem 0;display:flex;align-items:start;gap:1rem;border-bottom:1px solid rgba(255,255,255,.28);font-size:clamp(3.2rem,11vw,6rem);font-weight:800;line-height:1;letter-spacing:-.06em}.mobile-menu nav small{margin-top:.45rem;font-size:.65rem;letter-spacing:0}.mobile-menu-foot{display:flex;justify-content:space-between;gap:2rem;font-size:.7rem;font-weight:800;letter-spacing:.08em}
  .hero h1{font-size:clamp(4.5rem,10.5vw,8.5rem)}
  .pov-body{grid-template-columns:1.25fr .75fr;gap:3rem}.pov-body h2{font-size:clamp(3.7rem,7.5vw,6.8rem)}
  .section-top{grid-template-columns:.35fr 1fr}.section-top>p{grid-column:2}.project-result{grid-template-columns:1fr}.project-result>small{grid-column:1}.project-pair{grid-template-columns:1fr}.project-art{height:65rem}.project-caption{padding-bottom:6rem}
  .proof-grid{grid-template-columns:1fr 1fr}.approach{grid-template-columns:.65fr 1.35fr;gap:4rem}.approach-steps li{grid-template-columns:2.5rem 1fr}.approach-steps p{grid-column:2;margin-top:0}.services-head{grid-template-columns:.35fr 1.65fr}
}

@media (max-width:760px){
  .site-header{height:5rem;padding-right:1rem;padding-left:1rem}.brand-monogram{font-size:1.45rem}.brand-name{font-size:.58rem}
  .hero{min-height:100svh;padding:7rem 1rem 1.3rem}.hero-meta{grid-template-columns:1fr auto}.hero-meta span:nth-child(2){display:none}.hero h1{padding:2rem 0;font-size:clamp(4rem,18vw,7rem);line-height:.79}.hero-row{display:block;white-space:normal}.hero-row i{display:block;margin:0 0 .1em;font-size:.3em}.hero-row-two{margin-top:.16em}.hero-row-one::after{left:-1rem;top:24%;width:90%;height:28%}.hero-bottom{grid-template-columns:1fr auto;gap:1rem}.hero-bottom>p{font-size:.95rem}.hero-signal{grid-row:2;min-width:0;margin-top:1rem}.circle-link{grid-column:2;grid-row:1/3;width:4.6rem}.hero-rule{width:2px}
  .ticker-track{padding:.8rem 0}.ticker span{font-size:.72rem}
  .point-of-view,.selected-work,.proof,.approach,.services,.contact,.belief{padding-right:1rem;padding-left:1rem}.point-of-view{min-height:auto;padding-top:5rem;padding-bottom:2rem}.pov-body{display:block}.pov-body h2{margin:4rem 0;font-size:clamp(3.6rem,15vw,6rem)}.pov-copy{padding-bottom:4rem}.manifesto-tags{align-items:flex-start;flex-direction:column;gap:.5rem}
  .selected-work{padding-top:6rem;padding-bottom:6rem}.section-top{display:block}.section-top h2{margin:4rem 0 1.5rem;font-size:clamp(3.7rem,15vw,6rem)}.project-media{height:72vh;min-height:34rem}.project-media video{object-position:center}.project-overlay{right:1rem;bottom:1rem;left:1rem;display:block}.project-overlay h3{font-size:4rem}.project-overlay>span{display:block;margin-top:1rem}.project-result{padding:1.5rem 0 5rem;gap:2rem}.project-result>p{font-size:1.2rem}.project-result dl{grid-template-columns:1fr}.project-result dl div{padding:1rem 0;border-left:0;border-bottom:1px solid var(--line-dark);display:flex;align-items:end;justify-content:space-between}.project-result dd{font-size:3rem}.project-art{height:40rem;min-height:0;padding:1rem}.demand-map{margin:0}.demand-map b{font-size:3.8rem}.intent-lockup strong{font-size:clamp(4.5rem,20vw,7rem)}.project-caption{padding-bottom:5rem;display:block}.project-caption p{margin-top:1rem}
  .proof{padding-top:6rem;padding-bottom:6rem}.proof-statement{margin:4rem 0 5rem;display:block}.proof-statement>p{margin-bottom:2rem}.proof-statement h2{font-size:clamp(3.4rem,14vw,5.6rem)}.proof-grid{grid-template-columns:1fr}.proof-grid article{min-height:15rem}
  .approach{display:block}.approach-intro{position:static}.approach-intro h2{margin:4rem 0 1.5rem;font-size:clamp(3.8rem,15vw,6rem)}.approach-steps{margin-top:5rem}.approach-steps li{grid-template-columns:2rem 1fr;gap:1rem}.approach-steps p{font-size:.88rem}
  .services{padding-top:6rem;padding-bottom:6rem}.services-head{display:block}.services-head h2{margin:4rem 0;font-size:clamp(3.5rem,14vw,5.6rem)}.service-row{padding:1.4rem 0;grid-template-columns:2rem 1fr 1.2rem;gap:1rem}.service-row h3{font-size:1.8rem}.service-row p{grid-column:2}.service-row>b{grid-column:3;grid-row:1/3}.service-row:hover{padding-right:.5rem;padding-left:.5rem}
  .belief{min-height:80vh}.belief-content h2{font-size:clamp(3.6rem,14vw,5.7rem)}
  .contact{padding-top:6rem;padding-bottom:2rem}.contact-main{margin:5rem 0}.contact-main h2{font-size:clamp(4rem,18vw,7rem);line-height:.75}.contact-button{margin-top:3.5rem;font-size:1.45rem}.contact-details{grid-template-columns:1fr;gap:1.5rem}
  .site-footer{min-height:22rem;padding:2rem 1rem;grid-template-columns:1fr}.site-footer>p{text-align:left}.site-footer>div{grid-column:1;align-items:flex-start;flex-direction:column;gap:.7rem}
  .work-cursor{display:none}
}

@media (prefers-reduced-motion:reduce){html{scroll-behavior:auto}*,*::before,*::after{animation-duration:.01ms!important;animation-iteration-count:1!important;transition-duration:.01ms!important}.motion .reveal{opacity:1;transform:none}.hero-row strong{transform:none}.hero-row-one::after{transform:scaleX(1)}.work-cursor{display:none}}

/* ══════════════════════════════════════════════════════════════════
   EXTENSIONES DIGITAL ANCHOR — componentes que el prototipo no traía:
   formulario, precios, hero de páginas internas, artículo, FAQ.
   Mismo lenguaje: negro/paper, azul, ácido, tipografía de sistema.
   ══════════════════════════════════════════════════════════════════ */

/* ── NAV con submenús (el prototipo tenía 4 links planos) ── */
/* padding vertical en vez de un gap: si queda espacio muerto entre el botón y
   el panel, el puntero sale del elemento al bajar y el menú se cierra solo. */
.desktop-nav .has-sub{position:relative;padding:1.15rem 0}
/* El header está en mix-blend-mode:difference. Ese modo se aplica al elemento
   entero, así que el panel del submenú se transparentaba y dejaba ver el hero.
   Con el submenú abierto el header vuelve a composición normal. */
.site-header.sub-open{mix-blend-mode:normal;background:rgba(10,10,10,.97);border-color:rgba(255,255,255,.2)}
.desktop-nav .has-sub>button{padding:0;display:inline-flex;align-items:center;gap:.4rem;border:0;background:none;font-size:.8rem;font-weight:700;letter-spacing:.04em;cursor:pointer}
.desktop-nav .has-sub>button b{font-size:.6rem;font-weight:400;transition:transform .25s}
.desktop-nav .has-sub[data-open="true"]>button b{transform:rotate(180deg)}
.subnav{position:absolute;z-index:120;left:-1.25rem;top:100%;min-width:20rem;padding:.65rem 0;display:none;color:var(--black);background:var(--paper);border:1px solid var(--black);box-shadow:0 1.5rem 3rem rgba(0,0,0,.45)}
.desktop-nav .has-sub[data-open="true"] .subnav{display:block}
.subnav a{display:block;padding:.6rem 1.25rem;font-size:.82rem;font-weight:600;letter-spacing:0;transition:color .2s,background .2s}
.subnav a:hover{color:var(--black);background:var(--acid)}
.subnav a::after{display:none}

/* ── HERO de páginas internas ── */
.page-hero{padding:11rem max(2.5rem,calc((100vw - 1540px)/2)) 4.5rem;background:var(--black)}
.page-hero .section-index{margin-bottom:3.5rem}
.page-hero .section-index span:first-child{color:var(--acid)}
.page-hero h1{max-width:16ch;margin:0;font-size:clamp(3rem,6.4vw,7.4rem);font-weight:800;line-height:.86;letter-spacing:-.075em;text-transform:uppercase}
.page-hero h1 em{color:var(--acid);font-family:Georgia,"Times New Roman",serif;font-weight:400;font-style:italic;letter-spacing:-.055em;text-transform:none}
.page-hero>p{max-width:44rem;margin:2.5rem 0 0;color:#b0b0b0;font-size:1.12rem;line-height:1.5}
.breadcrumb{padding:1rem max(2.5rem,calc((100vw - 1540px)/2));display:flex;gap:.7rem;align-items:center;border-bottom:1px solid var(--line-dark);color:#8a8a8a;font-size:.68rem;font-weight:800;letter-spacing:.1em;background:var(--black)}
.breadcrumb a:hover{color:var(--acid)}

/* ── PRECIOS ── */
.pricing{padding:clamp(7rem,10vw,11rem) max(2.5rem,calc((100vw - 1540px)/2))}
.pricing-head{margin-bottom:5rem;display:grid;grid-template-columns:.58fr 1.42fr;gap:4rem}
.pricing-head h2{max-width:12ch;margin:0;font-size:clamp(3.4rem,6vw,7rem);font-weight:800;line-height:.88;letter-spacing:-.075em}
.pricing-head h2 em{color:var(--blue)}
.price-grid{display:grid;grid-template-columns:repeat(3,1fr);border-top:1px solid var(--line-light);border-left:1px solid var(--line-light)}
.price-card{padding:2rem 1.75rem 2.25rem;display:flex;flex-direction:column;border-right:1px solid var(--line-light);border-bottom:1px solid var(--line-light)}
.price-card>span{color:var(--blue);font-size:.68rem;font-weight:900;letter-spacing:.1em}
.price-card h3{margin:1.4rem 0 .3rem;font-size:1.9rem;font-weight:700;line-height:1;letter-spacing:-.045em}
.price-amount{margin:1.2rem 0 .35rem;font-size:clamp(2.6rem,4vw,4rem);font-weight:900;line-height:1;letter-spacing:-.07em}
.price-amount small{font-size:.9rem;font-weight:700;letter-spacing:0}
.price-card>p{margin:.2rem 0 1.6rem;color:#4a4a4a;font-size:.9rem;line-height:1.45}
.price-card ul{margin:0 0 2rem;padding:0;list-style:none;border-top:1px solid var(--line-light)}
.price-card li{padding:.7rem 0;border-bottom:1px solid var(--line-light);font-size:.87rem;line-height:1.35}
.price-card li::before{content:"→ ";color:var(--blue);font-weight:800}
.price-card>a{margin-top:auto;padding:.95rem 1.1rem;display:flex;align-items:center;justify-content:space-between;color:white;background:var(--black);font-size:.82rem;font-weight:800;letter-spacing:.04em;transition:color .3s,background .3s}
.price-card>a:hover{color:var(--black);background:var(--acid)}
.price-card.featured{color:white;background:var(--black)}
.price-card.featured>span{color:var(--acid)}
.price-card.featured>p{color:#a5a5a5}
.price-card.featured ul,.price-card.featured li{border-color:var(--line-dark)}
.price-card.featured li::before{color:var(--acid)}
.price-card.featured>a{color:var(--black);background:var(--acid)}
.price-card.featured>a:hover{color:white;background:var(--blue)}
.pricing-note{margin:2.5rem 0 0;color:#5c5c5c;font-size:.88rem}

/* ── FORMULARIO ── */
.lead-form{display:grid;gap:1.4rem;max-width:38rem}
.lead-form label{display:grid;gap:.5rem;font-size:.68rem;font-weight:900;letter-spacing:.11em}
.lead-form input,.lead-form select,.lead-form textarea{width:100%;padding:.95rem 0;color:inherit;background:transparent;border:0;border-bottom:1px solid var(--line-light);font:inherit;font-size:1.02rem;transition:border-color .25s}
.lead-form input:focus,.lead-form select:focus,.lead-form textarea:focus{outline:0;border-bottom-color:var(--blue)}
.lead-form select{appearance:none;border-radius:0;cursor:pointer}
.lead-form input::placeholder,.lead-form textarea::placeholder{color:#9a9a9a}
.lead-form .hp{position:absolute;left:-9999px}
.lead-form button{margin-top:.6rem;padding:1.15rem 1.4rem;display:flex;align-items:center;justify-content:space-between;color:white;background:var(--black);border:0;font-size:1rem;font-weight:800;letter-spacing:.03em;cursor:pointer;transition:color .3s,background .3s}
.lead-form button:hover{color:var(--black);background:var(--acid)}
.form-note{margin:0;color:#6e6e6e;font-size:.8rem}
.contact-split{display:grid;grid-template-columns:1.05fr .95fr;gap:clamp(3rem,7vw,7rem);align-items:start}

/* ── ARTÍCULO / BLOG ── */
.article-body{max-width:52rem;margin:0 auto;padding:clamp(4rem,7vw,7rem) max(2.5rem,1.5rem) clamp(5rem,8vw,8rem)}
.article-body h2{margin:3.5rem 0 1.2rem;font-size:clamp(2rem,3.4vw,3rem);font-weight:800;line-height:1;letter-spacing:-.05em}
.article-body h3{margin:2.5rem 0 .9rem;font-size:1.4rem;font-weight:700;letter-spacing:-.03em}
.article-body p,.article-body li{font-size:1.06rem;line-height:1.68}
.article-body ul,.article-body ol{padding-left:1.2rem}
.article-body li{margin-bottom:.6rem}
.article-body a{border-bottom:1px solid var(--blue);color:inherit}
.article-body a:hover{color:var(--blue)}
.article-body strong{font-weight:800}
.article-meta{display:flex;flex-wrap:wrap;gap:1.6rem;margin-top:2.5rem;color:#8a8a8a;font-size:.7rem;font-weight:800;letter-spacing:.1em}
.callout{margin:2.5rem 0;padding:1.75rem;border-left:3px solid var(--blue);background:rgba(49,87,255,.06)}
.callout p:last-child{margin-bottom:0}
.data-table{width:100%;margin:2rem 0;border-collapse:collapse;font-size:.95rem}
.data-table th{padding:.9rem 1rem;text-align:left;background:var(--black);color:white;font-size:.68rem;font-weight:900;letter-spacing:.08em;text-transform:uppercase}
.data-table td{padding:.85rem 1rem;border-bottom:1px solid var(--line-light)}

/* ── FAQ ── */
.faq-list{border-top:1px solid var(--line-light)}
.faq-item{border-bottom:1px solid var(--line-light)}
.faq-q{padding:1.5rem 0;display:flex;align-items:center;justify-content:space-between;gap:2rem;font-size:1.15rem;font-weight:700;letter-spacing:-.02em;cursor:pointer}
.faq-q b{font-size:1.3rem;font-weight:400;transition:transform .3s var(--ease)}
.faq-item.open .faq-q b{transform:rotate(45deg)}
.faq-a{max-height:0;overflow:hidden;transition:max-height .4s var(--ease)}
.faq-item.open .faq-a{max-height:34rem}
.faq-a p{margin:0 0 1.5rem;max-width:52rem;font-size:1rem;line-height:1.6}

/* ── GRILLA DE CARDS (industrias, posts, casos) ── */
.card-grid{display:grid;grid-template-columns:repeat(auto-fit,minmax(20rem,1fr));border-top:1px solid var(--line-light);border-left:1px solid var(--line-light)}
.card-grid>a,.card-grid>article{min-height:19rem;padding:1.75rem;display:flex;flex-direction:column;border-right:1px solid var(--line-light);border-bottom:1px solid var(--line-light);transition:color .3s,background .3s}
.card-grid>a:hover{color:var(--black);background:var(--acid)}
.card-grid small{color:var(--blue);font-size:.67rem;font-weight:900;letter-spacing:.1em}
.card-grid>a:hover small{color:var(--black)}
.card-grid h3{margin:auto 0 .8rem;font-size:1.65rem;font-weight:700;line-height:1.02;letter-spacing:-.04em}
.card-grid p{margin:0;font-size:.92rem;line-height:1.45}

/* ── MOBILE ── */
@media (max-width:1080px){
  .contact-split{grid-template-columns:1fr;gap:3.5rem}
  .price-grid{grid-template-columns:1fr}
  .pricing-head,.services-head{grid-template-columns:1fr;gap:2rem}
}
@media (max-width:720px){
  .page-hero{padding:8rem 1.5rem 3rem}
  .page-hero h1{font-size:clamp(2.4rem,10vw,3.6rem)}
  .pricing,.contact,.services,.proof,.approach,.selected-work{padding-left:1.5rem;padding-right:1.5rem}
  .breadcrumb{padding-left:1.5rem;padding-right:1.5rem}
  .article-body{padding-left:1.5rem;padding-right:1.5rem}
  .faq-q{font-size:1rem}
}

/* ══════════════════════════════════════════════════════════════════
   WORK / CASE STUDIES
   El hub y las fichas dejan de ser prosa en una columna: usan el
   mismo lenguaje editorial del home (ledger, paneles de arte,
   banda de métricas, fallos a pantalla completa).
   ══════════════════════════════════════════════════════════════════ */

/* índice de clientes, con el mismo relleno acid de .service-row */
.case-ledger{padding:clamp(5rem,7vw,7.5rem) max(2.5rem,calc((100vw - 1540px)/2));color:var(--black);background:var(--paper)}
.ledger-cols{display:grid;grid-template-columns:2.6rem 1.6fr .85fr .95fr 6.5rem 1.6rem;gap:1.6rem;align-items:center}
.ledger-head{padding-bottom:.9rem;border-bottom:1px solid var(--black);color:#6e6e6e;font-size:.63rem;font-weight:900;letter-spacing:.11em}
.ledger-row{position:relative;padding:1.6rem 0;border-bottom:1px solid var(--line-light);overflow:hidden;transition:padding .35s var(--ease)}
.ledger-row::before{content:"";position:absolute;z-index:0;inset:0;background:var(--acid);transform:translateY(102%);transition:transform .45s var(--ease)}
.ledger-row>*{position:relative;z-index:1}
a.ledger-row:hover{padding-right:1rem;padding-left:1rem}
a.ledger-row:hover::before{transform:translateY(0)}
.ledger-row>span:first-child{color:var(--blue);font-size:.7rem;font-weight:900}
a.ledger-row:hover>span:first-child{color:var(--black)}
.ledger-row h3{margin:0;font-size:clamp(1.45rem,2.4vw,2.45rem);font-weight:700;line-height:1;letter-spacing:-.045em}
.ledger-row em{display:block;margin-top:.5rem;color:#5e5e5e;font-size:.8rem;font-style:normal;font-weight:600}
a.ledger-row:hover em{color:var(--black)}
.ledger-row small{font-size:.78rem;font-weight:700}
.ledger-state{justify-self:start;padding:.34rem .55rem;border:1px solid currentColor;font-size:.61rem;font-weight:900;letter-spacing:.08em;white-space:nowrap}
.ledger-state.live{color:var(--blue)}
.ledger-state.soon{color:#8a8a8a}
a.ledger-row:hover .ledger-state{color:var(--black)}
.ledger-row>b{justify-self:end;font-size:1.25rem;font-weight:400;transition:transform .35s}
a.ledger-row:hover>b{transform:translate(.25rem,-.25rem)}
div.ledger-row>b{opacity:.28}

/* panel de arte: perímetro (seguridad) */
.perimeter-art{position:relative;height:64%;margin:auto 9%;display:grid;place-items:center;border:1px solid rgba(255,255,255,.45)}
.perimeter-art::before,.perimeter-art::after{content:"";position:absolute;border:1px solid rgba(255,255,255,.2)}
.perimeter-art::before{inset:-1.7rem}
.perimeter-art::after{inset:-3.4rem}
.perimeter-art b{position:relative;z-index:2;font-size:clamp(2.6rem,4.6vw,5.6rem);font-weight:900;line-height:.78;letter-spacing:-.085em;text-align:center}
.perimeter-art b i{display:block;font-size:.26em;font-style:normal;font-weight:900;letter-spacing:.12em}
.perimeter-art>i{position:absolute;width:.7rem;aspect-ratio:1;background:var(--acid);animation:ping 2.6s ease-in-out infinite}
.perimeter-art>i:nth-of-type(1){left:-.35rem;top:-.35rem}
.perimeter-art>i:nth-of-type(2){right:-.35rem;top:-.35rem;animation-delay:-.65s}
.perimeter-art>i:nth-of-type(3){left:-.35rem;bottom:-.35rem;animation-delay:-1.3s}
.perimeter-art>i:nth-of-type(4){right:-.35rem;bottom:-.35rem;animation-delay:-1.95s}

/* panel de arte: onda (estudio de grabación) */
.wave-art{position:relative;height:58%;margin:auto 6%;display:flex;align-items:center;justify-content:space-between;gap:.35rem}
.wave-art i{display:block;flex:1;min-width:0;background:var(--black);animation:waveBar 1.6s ease-in-out infinite}
@keyframes waveBar{0%,100%{height:12%}50%{height:88%}}

/* banda de métricas a pantalla completa */
.metric-band{padding:clamp(4.5rem,7vw,7rem) max(2.5rem,calc((100vw - 1540px)/2));background:var(--black-2);border-bottom:1px solid var(--line-dark)}
.metric-band .section-index span:first-child{color:var(--acid)}
.metric-band dl{margin:3.2rem 0 0;display:grid;grid-template-columns:repeat(4,1fr)}
.metric-band dl div{padding:0 1.6rem;border-left:1px solid var(--line-dark)}
.metric-band dt{color:#8d8d8d;font-size:.65rem;font-weight:800;line-height:1.4;letter-spacing:.08em;text-transform:uppercase}
.metric-band dd{margin:.7rem 0 0;color:var(--acid);font-size:clamp(2.4rem,4.6vw,5rem);font-weight:900;line-height:1;letter-spacing:-.075em}
.metric-band>small{display:block;margin-top:2.5rem;max-width:56rem;color:#8d8d8d;font-size:.82rem;line-height:1.6}
.metric-band>small a{color:var(--acid);border-bottom:1px solid currentColor}

/* ficha de datos del proyecto en el hero */
.case-facts{margin:3.2rem 0 0;padding-top:1.6rem;display:flex;flex-wrap:wrap;gap:2.8rem;border-top:1px solid var(--line-dark)}
.case-facts div{display:grid;gap:.45rem}
.case-facts dt{color:#8a8a8a;font-size:.63rem;font-weight:900;letter-spacing:.11em}
.case-facts dd{margin:0;font-size:.92rem;font-weight:700}
.case-facts dd a{border-bottom:1px solid var(--acid)}

/* fases numeradas, en vez de cinco callouts iguales */
.phase-list{margin:2.5rem 0 3.5rem;border-top:1px solid var(--black)}
.phase-row{padding:1.9rem 0;display:grid;grid-template-columns:4.2rem 1fr;gap:1.6rem;border-bottom:1px solid var(--line-light)}
.phase-row>span{display:grid;gap:.35rem;color:var(--blue);font-size:1.75rem;font-weight:900;line-height:.9;letter-spacing:-.06em}
.phase-row>span small{color:#7a7a7a;font-size:.58rem;font-weight:900;letter-spacing:.11em}
.phase-row h3{margin:0 0 .75rem;font-size:clamp(1.25rem,2.2vw,1.7rem);font-weight:700;line-height:1.08;letter-spacing:-.035em}
.phase-row p{margin:0;font-size:1rem;line-height:1.62}

/* lo que no funcionó: sección propia, no un callout más */
.failure-block{padding:clamp(5rem,7.5vw,7.5rem) max(2.5rem,calc((100vw - 1540px)/2));color:white;background:var(--black)}
.failure-block .section-index span:first-child{color:var(--orange)}
.failure-block h2{max-width:15ch;margin:2.6rem 0 1.6rem;font-size:clamp(2.6rem,5.4vw,5.4rem);font-weight:800;line-height:.88;letter-spacing:-.075em}
.failure-block h2 em{color:var(--orange);font-family:Georgia,"Times New Roman",serif;font-weight:400;font-style:italic;letter-spacing:-.05em}
.failure-block>p{max-width:38rem;margin:0 0 3.5rem;color:#9b9b9b;font-size:1.02rem;line-height:1.6}
.failure-grid{display:grid;grid-template-columns:repeat(auto-fit,minmax(19rem,1fr));border-top:1px solid var(--line-dark);border-left:1px solid var(--line-dark)}
.failure-grid article{min-height:16rem;padding:1.75rem;display:flex;flex-direction:column;border-right:1px solid var(--line-dark);border-bottom:1px solid var(--line-dark)}
.failure-grid article>span{color:var(--orange);font-size:.67rem;font-weight:900;letter-spacing:.1em}
.failure-grid h3{margin:auto 0 .8rem;font-size:1.28rem;font-weight:700;line-height:1.14;letter-spacing:-.03em}
.failure-grid p{margin:0;color:#a5a5a5;font-size:.9rem;line-height:1.5}

@media (max-width:900px){
  .ledger-cols{grid-template-columns:2rem 1fr 5.6rem;gap:1rem}
  .ledger-head{display:none}
  .ledger-row small,.ledger-row>b{display:none}
  .ledger-row .ledger-state{grid-column:3;justify-self:end}
  .metric-band dl{grid-template-columns:repeat(2,1fr);gap:2rem 0}
}
@media (max-width:720px){
  .case-ledger,.metric-band,.failure-block{padding-right:1.5rem;padding-left:1.5rem}
  .metric-band dl{grid-template-columns:1fr}
  .metric-band dl div{padding:1.1rem 0;display:flex;align-items:end;justify-content:space-between;gap:1.5rem;border-left:0;border-bottom:1px solid var(--line-dark)}
  .metric-band dd{font-size:2.6rem}
  .case-facts{gap:1.6rem 2.2rem}
  .phase-row{grid-template-columns:1fr;gap:.9rem}
  .phase-row>span{display:flex;align-items:baseline;gap:.6rem}
  .perimeter-art{margin:auto 14%}
  .perimeter-art::after{display:none}
}

/* celdas y evidencia del case study */
.data-table td.cs-win{color:#1a7a3c;font-weight:800}
.data-table td.cs-bad{color:#c23a12;font-weight:800}
.cs-evidence{margin:2.5rem 0;padding:0}
.cs-evidence img{width:100%;height:auto;border:1px solid var(--line-light)}
.cs-evidence figcaption{margin-top:.7rem;color:#6a6a6a;font-size:.82rem}

/* ══ INDUSTRIAS (interlinking) ══ */
.industry-block{margin-top:5rem;padding-top:2.5rem;border-top:1px solid var(--black)}
.industry-strip{padding:clamp(5rem,7.5vw,7.5rem) max(2.5rem,calc((100vw - 1540px)/2));color:white;background:var(--blue)}
.industry-strip .section-index span:first-child{color:var(--acid)}
.industry-strip h2{max-width:14ch;margin:2.5rem 0 3.5rem;font-size:clamp(2.6rem,5.2vw,5rem);font-weight:800;line-height:.9;letter-spacing:-.075em}
.industry-strip h2 em{color:var(--acid);font-family:Georgia,"Times New Roman",serif;font-weight:400;font-style:italic;letter-spacing:-.05em}
.industry-grid{margin-top:2.5rem;display:grid;grid-template-columns:repeat(auto-fit,minmax(16rem,1fr));border-top:1px solid currentColor;border-left:1px solid currentColor}
.industry-grid>a{position:relative;min-height:11rem;padding:1.4rem;display:flex;flex-direction:column;border-right:1px solid currentColor;border-bottom:1px solid currentColor;overflow:hidden;transition:color .3s}
.industry-grid>a::before{content:"";position:absolute;z-index:0;inset:0;background:var(--acid);transform:translateY(102%);transition:transform .4s var(--ease)}
.industry-grid>a>*{position:relative;z-index:1}
.industry-grid>a:hover{color:var(--black)}
.industry-grid>a:hover::before{transform:translateY(0)}
.industry-grid small{font-size:.66rem;font-weight:900;letter-spacing:.1em;opacity:.65}
.industry-grid h3{margin:auto 0 .5rem;font-size:1.32rem;font-weight:700;line-height:1.05;letter-spacing:-.035em}
.industry-grid p{margin:0;font-size:.85rem;line-height:1.4;opacity:.75}
.industry-grid>a>b{position:absolute;top:1.4rem;right:1.4rem;font-size:1.05rem;font-weight:400;transition:transform .3s}
.industry-grid>a:hover>b{transform:translate(.2rem,-.2rem)}
.industry-block .industry-grid{border-color:var(--line-light)}
.industry-block .industry-grid>a{border-color:var(--line-light)}
.industry-block .industry-grid small{color:var(--blue);opacity:1}
.industry-block .industry-grid>a:hover small{color:var(--black)}
@media (max-width:720px){.industry-strip{padding-right:1.5rem;padding-left:1.5rem}}

/* ══ EL MERCADO (bloque editorial del home) ══ */
.market{padding:clamp(6rem,9vw,10rem) max(2.5rem,calc((100vw - 1540px)/2));background:var(--black)}
.market .section-index span:first-child{color:var(--acid)}
.market-body{margin:4rem 0 0;display:grid;grid-template-columns:.85fr 1.15fr;gap:clamp(3rem,7vw,7rem);align-items:start}
.market-body h2{margin:0;font-size:clamp(2.8rem,5.4vw,5.6rem);font-weight:800;line-height:.88;letter-spacing:-.075em}
.market-body h2 em{color:var(--acid);font-family:Georgia,"Times New Roman",serif;font-weight:400;font-style:italic;letter-spacing:-.05em}
.market-copy p{margin:0 0 1.5rem;color:#bcbcbc;font-size:1.06rem;line-height:1.62}
.market-copy p:first-child{color:var(--paper);font-size:1.16rem}
.market-copy a{color:var(--acid);border-bottom:1px solid currentColor}
.market-facts{margin-top:4.5rem;padding-top:1.6rem;display:grid;grid-template-columns:repeat(4,1fr);gap:2rem;border-top:1px solid var(--line-dark)}
.market-facts div{display:grid;gap:.5rem}
.market-facts small{color:#828282;font-size:.64rem;font-weight:900;letter-spacing:.11em}
.market-facts span{font-size:.95rem;font-weight:700;line-height:1.3}
@media (max-width:900px){.market-body{grid-template-columns:1fr;gap:2.5rem}.market-facts{grid-template-columns:1fr 1fr;gap:1.5rem}}
@media (max-width:720px){.market{padding-right:1.5rem;padding-left:1.5rem}.market-facts{grid-template-columns:1fr}}

/* ══ MÓVIL: menú completo y ajustes de los bloques nuevos ══ */
@media (max-width:1100px){
  /* el menú tenía 6 links: faltaban GMB, apps y las 7 industrias.
     3 títulos grandes + dos columnas compactas entran en una pantalla */
  .mobile-menu{padding:7rem 1.5rem 1.75rem;justify-content:flex-start;gap:1.75rem;overflow-y:auto}
  .mobile-menu nav a{font-size:clamp(2.4rem,9vw,4rem)}
  .mobile-menu-cols{display:grid;grid-template-columns:1fr 1fr;gap:1.5rem;padding-top:1.5rem;border-top:1px solid rgba(255,255,255,.28)}
  .mobile-menu-cols>div{display:grid;align-content:start;gap:.55rem}
  .mobile-menu-cols small{margin-bottom:.35rem;font-size:.62rem;font-weight:900;letter-spacing:.11em;opacity:.7}
  .mobile-menu-cols a{font-size:.92rem;font-weight:700;line-height:1.2}
  .mobile-menu-foot{margin-top:auto;padding-top:1.5rem;border-top:1px solid rgba(255,255,255,.28)}
}
@media (max-width:560px){
  /* el ledger: el badge de estado baja a su propia fila y el título respira */
  .ledger-cols{grid-template-columns:1.9rem 1fr;gap:.4rem .9rem}
  .ledger-row .ledger-state{grid-column:2;justify-self:start;margin-top:.7rem}
  .ledger-row h3{font-size:1.35rem}
  .metric-band dt{max-width:14rem}
  .wave-art{gap:.15rem;margin:auto 4%}
  .failure-grid article,.industry-grid>a{min-height:0;padding:1.25rem}
  .industry-grid h3{margin-top:.6rem}
  .case-facts{display:grid;grid-template-columns:1fr 1fr;gap:1.3rem}
  .market-copy p:first-child{font-size:1.06rem}
}
.table-scroll{max-width:100%;overflow-x:auto;-webkit-overflow-scrolling:touch}
@media (max-width:720px){.table-scroll .data-table{min-width:30rem;font-size:.87rem}.data-table th,.data-table td{padding:.7rem .8rem}}

/* ══ FLECHA VECTORIAL ══
   Reemplaza al ↗ (U+2197), que iOS dibujaba como emoji. Hereda color y
   tamaño del contenedor, así que todas las reglas de hover siguen valiendo. */
.ico-ne{width:1em;height:1em;display:inline-block;vertical-align:-.09em;flex:none;
  fill:none;stroke:currentColor;stroke-width:1.25;stroke-linecap:square;stroke-linejoin:miter}
.service-row>b .ico-ne,.circle-link b .ico-ne,.contact-button b .ico-ne{stroke-width:1.05}
.header-cta span .ico-ne{vertical-align:-.12em}

/* ══ VIDEO DEL CASE STUDY EN MÓVIL ══
   El clip es 16:9 y el marco de escritorio es alto: con object-fit:cover en
   un celular se recortaba casi todo a los costados, y el badge "CASE STUDY"
   caía justo encima del logo. En móvil el bloque se apila: etiqueta, video
   entero sin recorte, y después el título. */
@media (max-width:760px){
  .project-media{height:auto;min-height:0;display:flex;flex-direction:column;background:transparent}
  .project-media video{order:2;width:100%;height:auto;aspect-ratio:16/9;object-fit:cover;transform:none;background:#050505}
  .project-media:hover video{transform:none}
  .video-shade{display:none}
  .project-live{order:1;position:static;padding:0 0 .85rem;background:none;font-size:.65rem}
  .project-overlay{order:3;position:static;right:auto;bottom:auto;left:auto;display:block;padding:1.15rem 0 0}
  .project-overlay small{color:#9b9b9b}
  .project-overlay h3{font-size:clamp(3rem,13vw,4.4rem)}
  .project-overlay>span{display:block;margin-top:.9rem;color:#9b9b9b}
}

/* ══ BOTONES FLOTANTES DE CONTACTO ══
   Aparecen recién al pasar el hero: antes de eso el hero ya tiene su propio
   CTA y taparlo resta. Píldora que se abre al hover en escritorio, círculo
   en móvil. */
.float-cta{position:fixed;z-index:90;right:clamp(1rem,2.4vw,2rem);bottom:clamp(1rem,2.4vw,2rem);
  display:flex;flex-direction:column;align-items:flex-end;gap:.7rem;
  opacity:0;transform:translateY(1.4rem);pointer-events:none;
  transition:opacity .4s var(--ease),transform .4s var(--ease)}
.float-cta.visible{opacity:1;transform:none;pointer-events:auto}
.float-btn{height:3.4rem;padding:0 1.02rem;display:flex;align-items:center;gap:0;
  border-radius:999px;box-shadow:0 .8rem 2rem rgba(0,0,0,.34);
  font-size:.78rem;font-weight:800;letter-spacing:.04em;
  transition:gap .35s var(--ease),transform .25s var(--ease),box-shadow .25s,color .25s,background .25s}
.float-btn svg{width:1.4rem;height:1.4rem;flex:none;fill:currentColor}
.float-btn span{max-width:0;overflow:hidden;white-space:nowrap;transition:max-width .35s var(--ease)}
.float-btn:hover,.float-btn:focus-visible{transform:translateY(-.15rem);gap:.55rem;box-shadow:0 1.1rem 2.4rem rgba(0,0,0,.44)}
.float-btn:hover span,.float-btn:focus-visible span{max-width:8rem}
.float-wa{color:var(--black);background:var(--acid)}
.float-tel{color:var(--paper);background:var(--black);border:1px solid rgba(255,255,255,.28)}
.float-tel:hover,.float-tel:focus-visible{color:var(--black);background:var(--paper)}
body.menu-open .float-cta{opacity:0;pointer-events:none}
@media (max-width:760px){
  .float-cta{right:1rem;bottom:calc(1rem + env(safe-area-inset-bottom));gap:.6rem}
  .float-btn{height:3.15rem;padding:0 .87rem}
  .float-btn span{display:none}
  .float-btn svg{width:1.32rem;height:1.32rem}
}
@media (prefers-reduced-motion:reduce){.float-cta{transition:none}}

/* ══ ITÁLICA RECORTADA ══
   El reveal por palabras envuelve cada una en un span con overflow:hidden
   para enmascarar el deslizamiento vertical. La cursiva serif se sale de su
   caja hacia la derecha (más el letter-spacing negativo del H2), así que la
   "s" final quedaba cortada. El padding da aire dentro de la máscara y el
   margen negativo lo devuelve: la geometría de la línea no cambia. */
.motion .reveal-words .word{padding:0 .14em;margin:0 -.14em}
.hero-row{padding-right:.07em;margin-right:-.07em}