Digital Marketing for HVAC Companies:
Repair calls in August, installs all year.

HVAC marketing usually gets judged on one number, cost per lead, and that number is close to meaningless for this trade. A repair call is a $200 to $600 job that closes on the phone in ninety seconds. A replacement is a four-figure decision with a competing quote and a spouse to consult. Blending them into one campaign produces a cost per lead that looks fine and a business that cannot tell which half is making money.

So the first thing we do is split them. Emergency terms — not cooling, not blowing cold, AC stopped working — get their own campaign, their own hours (nights and weekends weighted up), and a page that has a phone number and nothing else in the way. Replacement terms get a slower page that survives comparison: financing, brands, the SEER argument, real installs with photos.

The second thing is the map pack. Most residential HVAC calls start in Google Maps, and the profile that wins there is not the biggest company. It is the one with complete categories, hours that are actually true at 9 PM on a Saturday, recent photos of real jobs and a steady stream of reviews. A profile set up once, two years ago, loses to one that is fed every month.

The third is what happens after the click. A missed call in an HVAC emergency does not become a callback; it becomes the next company on the list. Before we spend a dollar on ads we look at how the phone is answered, because doubling calls into a voicemail makes the business worse, not better.

This page is about the trade. If you work in South Florida, the county version has the local numbers, the cities we shut off and what the competition actually looks like here: HVAC marketing in Broward County.

Full disclosure: these numbers come from LuxeWash, a mobile detailing company in Broward that Digital Anchor owns and runs. It is our testing ground, which is why we can publish the account data, including the cities that did not work.