07INDUSTRY

Digital Marketing for Security Companies:
Look Elite. Win Bigger Contracts.

High-end clients judge a security company by its image before they ever call. We build premium websites, SEO, and Google Ads for executive protection firms, guard services, and patrol companies — so you look as professional online as you are in the field.

Executive Protection✷Guard Services✷Event Security✷Patrol Companies✷Secure Transportation✷Executive Protection✷Guard Services✷Event Security✷Patrol Companies✷Secure Transportation✷
05PRICING

Simple Pricing. Real Results.

PLAN

Starter

$299 one-time

High-conversion landing page — a professional website that turns Google visitors into phone calls.

  • ✓ 1 high-conversion landing page
  • ✓ Mobile-first responsive design
  • ✓ Click-to-call & contact form
  • ✓ Technical SEO (top 10 keywords)
  • ✓ Speed optimized (under 3s)
  • ✓ Ready in 7 days
Start here
PLAN

Performance

$997 /month

Search and paid demand managed as one system: Google Ads, local SEO and your Google Business Profile.

  • ✓ Google Ads management
  • ✓ Local SEO + Google Business Profile
  • ✓ 10 target keywords + on-page optimization
  • ✓ Landing pages + CRO
  • ✓ Attribution and call tracking
  • ✓ Bi-weekly strategy calls
Start here

Month to month, no long-term contracts. Custom scopes on request.

00FREE STRATEGY CALL

We reply within 24 hours. No spam, no pressure.

Tell us about your business.

We look at your market, your numbers and your competition, and tell you what we would do first — and whether it is worth doing at all.

—THE REAL PROBLEM

One contract is worth
a year of consumer calls.

Security is not a volume business, and treating it like one is the most common mistake we see. The buyer is a property manager, an event producer or a corporate client, and a single standing contract can be worth more than every residential enquiry you will field in a year.

That changes everything about the funnel. Cost per lead is close to meaningless when the leads are not comparable. What matters is whether the enquiries arriving are the kind that turn into contracts, and whether your site survives the due diligence that follows — licence numbers, insurance, uniformed team, fleet, and evidence you have handled work at that level.

Licensing is also a ranking and trust asset that most security companies bury in a footer. In Florida the agency licence class is a real differentiator to an informed buyer, and it belongs above the fold, not in the small print.

So the work is fewer, better enquiries: pages built for the corporate and event buyer rather than the homeowner, and campaigns that filter hard instead of chasing cheap clicks.

This page is about the trade. If you work in South Florida, the county version has the local numbers, the cities we shut off and what the competition actually looks like here: security company marketing in Broward County.

Full disclosure: these numbers come from LuxeWash, a mobile detailing company in Broward that Digital Anchor owns and runs. It is our testing ground, which is why we can publish the account data, including the cities that did not work.

02INDUSTRY

What we actually do for you

Google Ads Management

Show up at the top of Google when clients search for security services. We build campaigns that generate qualified inquiries, not just clicks.

Targeted security service campaigns · Call tracking & conversion setup · Negative keyword management · Monthly optimization & reporting · A/B tested ad copy for security services

Local SEO

Local SEO Rank organically for searches like "security company near me" or "executive protection [your city]". Long-term leads without paying per click.

Google Business Profile optimization · Local citation building · On-page SEO for your service area · Review generation strategy · Monthly ranking reports

Security Company Websites

Dark, premium, tactical design that commands respect — with your licenses, team, fleet, and credentials front and center. Built to win contracts.

Premium dark/tactical design language · License & certification showcases · Quote request & booking systems · Speed optimized (under 3s load) · SEO-ready from day one

03INDUSTRY

Numbers from our own account

Average ROI on ad spend
10-20x
Average increase in calls
300%
From signup to first leads
7 Days
Long-term contracts required
$0
04INDUSTRY

How we start, in four steps

  1. 01

    Free Strategy Call

    We learn about your security company, your market, and the contracts you want. Takes 15 minutes.

  2. 02

    We Build Your System

    Website, Google Ads, SEO — everything set up and optimized for security services.

  3. 03

    Your Phone Starts Ringing

    Qualified inquiries start arriving — corporate clients, events, residential contracts.

  4. 04

    We Optimize & Scale

    We track every inquiry and dollar, then optimize to win you bigger contracts.

05QUESTIONS

Common questions.

How fast will I start getting security service inquiries?

With Google Ads, most security companies see their first inquiries within 3-7 days of launching. SEO takes longer (2-4 months for significant results), which is why we recommend starting with ads for immediate impact while SEO builds long-term visibility.

Is the $400/month on top of the ad spend?

Yes. The $400/month is our management fee — that covers strategy, optimization, reporting, and all the work. Your ad spend goes directly to Google and you control the budget. We recommend starting with $500-$1,500/month in ad spend for most security companies — CPCs are higher in this industry but so are contract values.

Do I need a website to run Google Ads?

Yes, but that's why our Starter landing page is $299. It's a professional, high-converting page specifically designed for security companies. That said, for firms targeting corporate or high-net-worth clients we strongly recommend the full custom website — in this industry, image closes contracts.

Are there any contracts or setup fees?

No contracts. No setup fees. Everything is month-to-month. We believe in earning your business every month. If you're not happy, you can cancel with 30 days notice. We keep clients because we deliver results, not because of contracts.

What types of security companies do you work with?

We work with executive protection firms, armed & unarmed guard services, event security, patrol companies, secure transportation, and private investigators. We recently rebuilt the complete digital presence for a Miami executive protection firm — website, email infrastructure, and brand image.

What if I already have a website?

We can work with your existing website for Google Ads and SEO. However, if your site is outdated or slow, we may recommend a new landing page to maximize conversions. We'll give you an honest assessment during the free strategy call.

How do I know this will work for my security company in my market?

During the free strategy call, we research your specific services and market. We'll show you exactly how many people are searching for security services in your area, what your competitors look like online, and what results you can realistically expect. If we don't think we can help, we'll tell you.

—ALSO BUILT FOR

Same system,
other trades.

06START SOMETHING

Have a growth problem worth solving?

LET'S MAKE
YOU THE CHOICE.

No pitch deck. We look at your numbers and tell you what we would do first — and whether it is worth it.

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BASED INWeston, South Florida
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