Frequently Asked Questions
Repair and storm-damage campaigns produce calls quickly when there is demand, which in South Florida means most of the year and all of storm season. Replacement estimates take longer to convert because the buyer is comparing quotes. We report cost per signed job, not just per lead, so the slow half is visible.
We build the page and the campaign around it if that is part of your business, and we keep the claims out of the copy if it is not. Either way the language stays within what a licensed roofer can say. We do not write anything that promises an insurance outcome.
In the map pack, yes. The profile is not won by budget; it is won by completeness, photos, licence information and review velocity. In paid search we pick the cities and the searches where the numbers work rather than bidding against a franchise county-wide.
Yes. The $400 is management: strategy, keywords, ad copy, tracking and weekly optimization. What Google charges for the clicks is paid by you directly to Google, in your own account, and you can see every dollar of it.
Yes. Commercial buyers search differently, decide slower and are worth far more per contract. They get their own page written for a property manager or facilities buyer, and their own campaign if your volume justifies it.
No. Google Ads, local SEO and Google Business Profile management are month to month with 30 days notice. The landing page is a one-time $299.