03INDUSTRY

Digital Marketing for Pool Companies:
More Clients. More Routes. More Revenue.

We help pool cleaning, pool maintenance, pool repair, pool resurfacing, and hot tub service companies fill their schedule with profitable routes using Google Ads, SEO, and websites that actually convert.

Pool Cleaning✷Pool Maintenance✷Pool Repair✷Pool Resurfacing✷Pool Equipment✷Hot Tub Service The Problem✷Pool Cleaning✷Pool Maintenance✷Pool Repair✷Pool Resurfacing✷Pool Equipment✷Hot Tub Service The Problem✷
05PRICING

Simple Pricing. Real Results.

PLAN

Starter

$299 one-time

High-conversion landing page — a professional website that turns Google visitors into phone calls.

  • ✓ 1 high-conversion landing page
  • ✓ Mobile-first responsive design
  • ✓ Click-to-call & contact form
  • ✓ Technical SEO (top 10 keywords)
  • ✓ Speed optimized (under 3s)
  • ✓ Ready in 7 days
Start here
PLAN

Performance

$997 /month

Search and paid demand managed as one system: Google Ads, local SEO and your Google Business Profile.

  • ✓ Google Ads management
  • ✓ Local SEO + Google Business Profile
  • ✓ 10 target keywords + on-page optimization
  • ✓ Landing pages + CRO
  • ✓ Attribution and call tracking
  • ✓ Bi-weekly strategy calls
Start here

Month to month, no long-term contracts. Custom scopes on request.

00FREE STRATEGY CALL

We reply within 24 hours. No spam, no pressure.

Tell us about your business.

We look at your market, your numbers and your competition, and tell you what we would do first — and whether it is worth doing at all.

—THE REAL PROBLEM

Route density beats
lead volume.

Pool service is a geography business before it is a marketing business. Twelve pools on three connected streets is a profitable route. Twelve pools scattered across the county is a technician spending half the day driving, and the same revenue with far worse margin.

That changes what good marketing looks like. Ranking county-wide and taking whatever comes in will grow your client count and shrink your profit per stop. What you actually want is depth in a handful of neighbourhoods where you already have customers, so every new one slots into an existing route.

So we target by neighbourhood, not by county. Ads are weighted toward the ZIP codes where your routes already run, and we build pages for the communities that matter rather than one page for all of Broward.

The same logic applies to repairs. Equipment work is where the margin is, but it sells to people who already trust you. It belongs in follow-up to existing customers, not in cold acquisition.

This page is about the trade. If you work in South Florida, the county version has the local numbers, the cities we shut off and what the competition actually looks like here: pool service marketing in Broward County.

Full disclosure: these numbers come from LuxeWash, a mobile detailing company in Broward that Digital Anchor owns and runs. It is our testing ground, which is why we can publish the account data, including the cities that did not work.

02INDUSTRY

What we actually do for you

Google Ads Management

Show up at the top of Google when homeowners search for pool service. We build campaigns that generate calls, not just clicks.

Targeted local campaigns · Call tracking & conversion setup · Negative keyword management · Monthly optimization & reporting · A/B tested ad copy

Local SEO

Local SEO Rank organically for searches like "pool cleaning near me" or "pool service in [your city]". Long-term leads without paying per click.

Google Business Profile optimization · Local citation building · On-page SEO for your service areas · Review generation strategy · Monthly ranking reports

Pool Company Websites

Fast, professional websites built to convert visitors into phone calls. Mobile-first design because that's where your customers are.

High-conversion landing pages · Click-to-call buttons everywhere · Mobile responsive design · Speed optimized (under 3s load) · SEO-ready from day one

03INDUSTRY

Numbers from our own account

Average ROI on ad spend
10-20x
Average increase in calls
300%
From signup to first leads
7 Days
Long-term contracts required
$0
04INDUSTRY

How we start, in four steps

  1. 01

    Free Strategy Call

    We learn about your pool service, your area, and your goals. Takes 15 minutes.

  2. 02

    We Build Your System

    Website, Google Ads, SEO — everything set up and optimized for pool companies.

  3. 03

    Your Phone Starts Ringing

    Within 7 days, qualified leads start calling. Real homeowners, real pool jobs.

  4. 04

    We Optimize & Scale

    We track every call and dollar, then optimize to get you even more routes.

05QUESTIONS

Common questions.

How quickly can I get new pool cleaning clients?

With Google Ads, most pool companies see their first leads within 3-7 days of launching. SEO takes longer (2-4 months for significant results), which is why we recommend starting with ads for immediate impact while SEO builds long-term organic traffic.

Is the $400/month management fee on top of my ad spend?

Yes. The $400/month is our management fee — that covers strategy, optimization, reporting, and all the work. Your ad spend goes directly to Google and you control the budget. We recommend starting with $500-$1,000/month in ad spend for most pool companies.

Do I need a website to run Google Ads for my pool company?

Yes, but that's why our Starter landing page is $299. It's a professional, high-converting page specifically designed for pool service businesses. Many of our clients start with the $299 page + Google Ads and see results in the first week.

Are there any contracts or hidden setup fees?

No contracts. No setup fees. Everything is month-to-month. We believe in earning your business every month. If you're not happy, you can cancel with 30 days notice. We keep clients because we deliver results, not because of contracts.

What pool services do you work with?

We specialize in pool companies of all types: pool cleaning, pool maintenance, pool repair, pool resurfacing, pool equipment sales, and hot tub services. If homeowners in South Florida search Google for your service, we can help you show up and get the call.

What if I already have a pool company website?

We can work with your existing website for Google Ads and SEO. However, if your site is outdated or slow, we may recommend a new landing page to maximize conversions. We'll give you an honest assessment during the free strategy call.

How do you target my specific service area in South Florida?

During the free strategy call, we research your specific service areas and pool services. We'll show you exactly how many people are searching for pool cleaning, maintenance, or repair in your territory, what your competitors are doing, and what kind of results you can realistically expect.

—ALSO BUILT FOR

Same system,
other trades.

06START SOMETHING

Have a growth problem worth solving?

LET'S MAKE
YOU THE CHOICE.

No pitch deck. We look at your numbers and tell you what we would do first — and whether it is worth it.

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BASED INWeston, South Florida
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